Privacy Policy
Last updated: 21 September 2025
Welcome to FixMyAlloys Ltd (“we”, “us”, “our”). We are committed to protecting and respecting your privacy.
This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our website [https://fixmyalloysltd.co.uk], use our services, or interact with us. It also describes your rights in relation to your personal data and how you can contact us.
1. Controller
FixMyAlloys Ltd
Address: 19 Hanford Way, Loughborough LE11 1LS
Telephone: 07794 560902
We are the data controller for the purposes of UK General Data Protection Regulation (UK-GDPR) and the Data Protection Act 2018.
2. What Personal Data We Collect
We may collect and process the following categories of personal data:
| Type of Data | Examples |
|---|---|
| Identity Data | Name, title, company name (if applicable) |
| Contact Data | Postal address, telephone numbers |
| Technical Data | IP address, browser type & version, time zone setting and location, browser plug-in types and versions, operating system and platform, device identifiers |
| Usage Data | Information about how you use our website, products, and services, e.g. pages viewed, time spent, referring sites, search terms used, clicks, actions taken |
| Marketing & Communications Data | Your preferences in receiving marketing materials; whether you have opted in to receive them; your communication preferences; records of communications we have sent to you and your responses |
3. How We Collect Your Personal Data
We collect personal data:
Directly from you when you provide it (for example when you fill in forms, request a quote, make an enquiry, contact customer support, order services).
Automatically when you interact with our website (e.g. through cookies or other tracking technologies).
From third parties (e.g. analytics providers, public sources, or other partners if you use integrated services).
4. Legal Basis for Processing
We will only process your personal data when we have a lawful basis to do so. These include:
Contractual necessity – where you are entering into or performing a contract with us.
Legal obligation – to comply with laws (e.g. tax, regulatory, health & safety).
Legitimate interests – to operate, secure, improve, and protect our business and website, provided your rights are not overridden.
Consent – where you have given your explicit consent (e.g. marketing or certain cookies).
5. Purposes of Processing Your Data
We may use your personal data for the following purposes:
To provide, administer, maintain, and improve our services and website.
To respond to enquiries and provide customer support.
To fulfil your orders, quotes, or requested services.
To send you invoicing, confirmations, and other transactional communications.
To send marketing (if you have opted in), offers, updates, or promotions about our services.
To conduct research and analysis to improve our services and advertising.
To detect, prevent, and investigate fraud or other wrongdoing.
To comply with legal obligations.
6. Cookies and Tracking Technologies
We use cookies and similar technologies to collect technical and usage data which helps us provide, secure, and improve our website.
Strictly necessary cookies – essential for the site to function.
Performance & analytics cookies – to understand how the site is used.
Optional cookies – e.g. for marketing or advertising (only if you consent).
You can manage or block cookies in your browser settings or via any cookie preference tool on our website.
7. Data Sharing and Disclosure
We may share your personal data with:
Third-party service providers (hosting, IT, email, analytics) under contract.
Professional advisers (lawyers, auditors) when needed.
Regulatory authorities if required by law.
Purchasers or prospective purchasers in case of a merger, sale, or restructuring.
We will never sell your personal data.
8. International Transfers
If your data is transferred outside the UK or EEA, we will ensure safeguards are in place, such as:
Standard contractual clauses approved for use in the UK, or
Other lawful transfer mechanisms.
9. Data Retention
We retain data only as long as necessary for the purposes described, including:
While we are providing services or responding to enquiries.
As required by law (e.g. tax and accounting).
For a limited time afterward for administrative, legal, or security purposes.
Data will be securely deleted or anonymised when no longer needed.
10. Your Rights
Under UK GDPR and the Data Protection Act 2018, you have rights including:
The right to access the data we hold about you.
The right to correct inaccurate or incomplete data.
The right to request erasure (“right to be forgotten”) in certain cases.
The right to restrict or object to processing.
The right to data portability.
The right to withdraw consent (where applicable).
The right to complain to the Information Commissioner’s Office (ICO).
11. Security
We take appropriate technical and organisational measures to protect your data, including:
TLS/SSL secure transmission.
Access controls and limited access to personal data.
Regular backups.
Staff training and confidentiality obligations.
12. Children
Our website and services are not directed at children under 16. We do not knowingly collect data from them. If we become aware we have, we will delete it unless lawful parental consent is obtained.
13. Changes to This Policy
We may update this Privacy Policy from time to time. Updates will be posted on our website with a revised “Last updated” date.
14. Contact Us
If you have any questions, concerns, or requests about this Privacy Policy or our data practices, please contact:
FixMyAlloys Ltd
Address: 19 Hanford Way, Loughborough LE11 1LS
Phone: 07794 560902